Over the past five months, the stock price of Taiwanese chipmaker MediaTek has seen a whopping 40 percent surge, surpassing its main competitor Qualcomm, whose stock only managed a seven percent improvement in the same period.
Reports from Bloomberg suggest that this remarkable increase in stock value is largely driven by the escalating demand for MediaTek’s SoCs (System on Chips) in China. The recent unveiling of their top-notch chip, the Dimensity 9300, is anticipated to fuel this positive momentum even further.
MediaTek entered the arena in early November 2023 with its own counterpart to Qualcomm’s Snapdragon 8 Gen 3. Much like Qualcomm, MediaTek has integrated an AI engine within their SoCs, aimed at supporting users in various smartphone functions.
What’s really caught attention is their more efficient and robust AI engine, capable of handling models with up to 33 billion parameters. This engine is projected to be a whopping 45 percent more efficient than its predecessor, promising enhancements in camera image quality through AI.
Investment gurus predict that MediaTek’s valuation will remain attractive in the upcoming year. Analysts at Morgan Stanley even anticipate a surge in MediaTek’s market share within the premium smartphone segment, foreseeing it to rise to 30 to 35 percent by 2024, up from 20 percent in 2023.
Excitingly, among the pioneers adopting MediaTek’s Dimensity 9300 in their smartphones are Vivo and Oppo. Vivo has already rolled out the X100 model, featuring this cutting-edge SoC in China. MediaTek has historically struggled to emerge from Qualcomm’s shadow, even with its premium SoCs. However, these recent advancements are painting a different picture.
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