Trust is the real question here, and Amazon’s own history is part of it. A few years ago, Ring employees were able to look through customers’ cameras and into their homes, and Amazon ended up paying $5 million in settlements over it.
There’s also the shopping angle. One of the headline examples for the camera is holding up a product so Alexa can help you buy more of it. That’s handy if you live on Prime orders, but it’s also a reminder of how Amazon makes money from these devices.
The Echo Studio camera also joins a wider trend of gadgets that see or hear more of daily life, from always-listening wearables to camera glasses. Each one asks the same thing: is the convenience worth a lens in a private room?