Tab is emerging from stealth with a $300 million valuation, promising to handle everyday tasks via text on familiar apps while keeping your data private.
A new personal AI assistant called Tab has launched with a $300 million valuation. You text Tab on iMessage or WhatsApp and it handles tasks like reservations and shopping. Tab emphasizes privacy: your data isn’t used to train the AI, and payment details are stored in a secure vault. Investors include SV Angel, Valar Ventures, and American Spirit. Look for more availability details soon and a full product roadmap from the company.
A new name in the growing field of consumer AI assistants has arrived. Tab quietly stepped out of stealth on Tuesday and announced its official launch with a $300 million valuation. The company declined to share exact funding details but stressed that this is about more than a flashy demo, Tab aims to be a practical helper for day-to-day tasks.
So how does Tab work? If you’ve used other AI helpers, think of Tab as a texting assistant you can reach on familiar channels. You text Tab on iMessage or WhatsApp with whatever you need, from ordering groceries to finding a gift for a party, and Tab takes care of the rest. It has its own phone number, computer, and wallet to make actions happen, so it doesn’t simply give you a list of steps to follow.
“You text it like you’d text someone you trust and it takes the weight off,” co-founder Ammar Amdani said. The emphasis here isn’t just on convenience; it’s about trust and ease of use. Tab pledges that your data isn’t used to train the AI, and sensitive details like your card information live in a vault controlled by Tab itself. Nothing that can’t be undone happens without your explicit “yes,” the team notes, positioning Tab as a privacy-forward option in a crowded field.
Investors backing Tab include SV Angel, Valar Ventures, and American Spirit. The founders, Brennan Erbz, Stafford Schlitt, and Ammar Amdani, said the company is growing largely through word of mouth and plans to roll out new products in the near future. It’s a reminder that the consumer AI race is now less about grand demos and more about trust, usable features, and real-world outcomes.
What makes Tab notable is its stance on data. In recent AI launches, concerns about data usage and training have weighed on user trust. Tab’s approach is to keep user data private and to avoid training the model on users’ inputs, a model some readers might compare to other privacy claims in the AI space. Whether this translates into widespread adoption remains to be seen, but it’s a distinct positioning in a field that’s otherwise crowded with ambitious claims.
For now, Tab is a usable, text-based assistant that asks for your consent before taking actions and keeps important details under your control. If you’re curious about trying it, expect more detail on availability and any integration limits to emerge from the company as it expands beyond its stealth phase.
In practical terms, Tab aims to handle everyday administrative tasks that normally pile up: scheduling, reservations, shopping, and other errands. By letting you message it in a familiar chat format, Tab lowers the friction you usually feel when you need to get something done but don’t want to open a separate app or tool.
Tab emphasizes that user data will not be used to train its AI. Sensitive information, including payment details, is stored in a secure vault controlled by Tab, not by the AI system itself. The company says actions taken on your behalf happen with your explicit consent every time.
Investors in Tab include SV Angel, Valar Ventures, and American Spirit. The founders say growth is currently driven largely by word of mouth, with plans to introduce new features and products soon. The company’s stealth-then-launch approach highlights how some AI startups aim to balance hype with practical utility.
If Tab proves easy to use and truly private, it could become a convenient helper for busy people who want a simple way to get everyday tasks done without handing over data to a big tech platform. The main questions readers will want answered next are when Tab becomes widely available, what kinds of tasks it can handle first, and how its privacy guarantees hold up in real-world use.
Tab will likely share more details on availability, supported countries, and how to sign up in the coming weeks. If you’re curious, keep an eye out for updates from the company about onboarding new users and expanding the kinds of tasks it can automate.
Tab is a personal AI assistant that you text on services like iMessage or WhatsApp to handle daily tasks for you.
Tab says your data isn’t used to train the AI and sensitive details live in a vault controlled by Tab.
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