Meta's AI agent now dials businesses and waits on hold for paying US subscribers. Here's what it costs, how it talks, and how it stacks up against Google's Pixel version.
Meta's Muse AI agent can now make phone calls to US businesses for you. It dials, waits on hold, talks to staff and sends you a transcript and summary afterward. Meta's Chief AI Officer Alexandr Wang pitched it for chores like insurance, cable and DMV calls or a restaurant booking.
It isn't free. Calling is limited to paid Muse subscribers in the US, where the Power plan costs $20 a month and Maximum costs $100. There's no word on the UK, Canada or free users.
Try it on simple calls first, and keep sensitive ones for yourself.
The Muse calling feature is now live: Meta’s Muse AI agent can phone US businesses for you, sit on hold and talk to whoever picks up. The catch is the price. It only works for paid Muse subscribers in the US, and the cheapest paid plan costs $20 a month.
That matters if you dread calls to the cable company, the insurer or a busy restaurant. Meta’s official Muse account announced the rollout on Nov. 12, and Meta’s Chief AI Officer Alexandr Wang pitched it as help with the “calls you don’t want to make.” Some big questions are still open, though, starting with how clearly Muse tells the person on the other end that they’re talking to software.
You tell Muse what you need, and it handles the dialing, the waiting and the talking. Meta describes an agent that can ring a business, carry the conversation, finish the request and then give you back a transcript plus a short summary of what happened.
The jobs Meta has in mind are everyday chores: booking appointments, asking for information, getting a dinner table, and sitting through hold music with an insurer, a cable provider or the DMV. Wang named exactly those kinds of calls in his own post.
One early example shows what that looks like. Matt Schlicht, who works at Meta Superintelligence Labs, posted on Oct. 9 that his agent phoned a Volvo dealership to find the next free service slot. He said Muse stayed on the line for 15 minutes and came back with the answer, and that he has it make several calls like this every day. The video he shared used recreated audio, although the transcript came from the real call.
Calling is one of several chores Muse is built for. The same agent can send emails, shop and book travel. Meta now also lets you give the agent its own email address, so you can copy it into important threads without opening your whole inbox to it.
Right now, the Muse calling feature is for paid subscribers in the US only. Meta hasn’t said when, or whether, it will come to free users or to other countries, so readers in the UK and Canada can’t use it yet.
Meta’s help center lists three Muse tiers:
Tokens are the units Meta uses to meter how much work the agent does for you. The help page doesn’t list a separate allowance for phone calls. Meta also says its subscriptions are still in limited testing and can vary by region and account, so the plans you’re offered may not match this list exactly.
You also need to be at least 18, or the age of majority where you live, and live somewhere Muse subscriptions are sold.
This is the least clear part of the launch. Neither Meta’s announcement nor Wang’s post explains how Muse introduces itself when someone answers.
In Schlicht’s Volvo example, Muse didn’t say outright that it was an AI. It said it was ringing for its user and mentioned that a transcript of the call was being kept. That’s a disclosure of a kind, but a busy receptionist could easily miss that there’s a bot on the line.
Back in September, Meta said it was working with merchants and would release calling only once it was ready and came with proper disclosures. Whether the public version now names itself as an AI on every call is something Meta hasn’t spelled out.
Google takes a plainer approach. In Google’s own demo, its assistant opens by saying it is Gemini, an AI assistant, phoning for a named customer.
There’s a reason people are watching the disclosure question so closely. During testing in September, some Muse calls weren’t handled by AI alone. Meta had added a layer of trained human agents who could pick up a request and place the call themselves.
That raised obvious privacy worries. Picture asking Muse to book a sensitive appointment, assuming software is doing it, when a stranger is actually reading your request and making the call. Some testers reportedly weren’t told ahead of time that a person had made their call. Meta said the contractors were trained to keep user data safe, but some of its own staff doubted that training alone was enough.
Meta rolled the contractor setup back after the criticism and has said it is moving to calls handled by the AI on its own, with the required privacy disclosures. Testers also reported failed calls and businesses hanging up, which is worth remembering before you count on Muse for anything urgent.
Meta isn’t first here. Google’s Call for Me, an early experiment on the Pixel 11 series since September, lets Gemini phone businesses for you too. Here’s how the two compare on what’s been announced:
Google has been building toward this for years. Its older Ask for Me tool let Gemini ring businesses to check prices and services, and Pixel phones already offer Hold for Me and Talk to a Live Rep, which work through phone menus and wait on hold until a person comes on. Instinct has also added a Concierge feature to its agent, aimed at trickier calls.
If you already pay for Muse in the US, calling is probably the most practical thing the subscription now does. Long holds with an insurer or a cable company are exactly where an agent that waits for you can save real time.
A few sensible habits help:
If you’re in the UK or Canada, or on the free plan, there’s nothing to switch on yet.
Calling also fits a bigger push to make Muse something you talk to. On November 5, Meta brought Muse Voice, with real-time voice and video chats with animated avatars, to all US users. It also plans to bring Muse to AI glasses and a wearable called the Muse Charm, expected by the end of the year. Muse itself only launched in September and passed 2.5 million downloads in its first few weeks; Meta now says it has more than 10 million users.
No. It’s only for paid US subscribers, and Meta’s cheapest paid plan, Power, costs $20 a month. The bigger Maximum plan costs $100 a month.
Meta hasn’t explained how Muse introduces itself. In one public example it said it was calling for its user and that the call was being transcribed, without saying outright that it was an AI.
Not yet. Meta launched it for paid subscribers in the US and hasn’t said when, or if, other countries will get it.
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