Apple unveils the Apple TV 4K (4th gen) with an A19 chip, three far-field mics for hands-free Siri AI, and a single 128GB Wi‑Fi + Ethernet model priced at $300.
Google confirms the Google TV Streamer as a budget option at $150, with 4GB RAM, 32GB storage, and a compact white design.
Both boxes support 4K with multiple HDR formats and offer smart-home connectivity, but Apple emphasizes on-device AI and tighter ecosystem integration.
Siri AI will roll out to older Apple TV 4K models next month, while Google TV remains a strong Android TV option with broad app support.
Quick read · 2 min
Apple just launched the Apple TV 4K (4th gen) with the A19 chip and three mics for hands-free Siri AI, priced at $300. It ships with 128GB storage and uses tvOS 27, with Siri AI arriving next month on older Apple TV 4K units. Google counters with the Google TV Streamer, a $150 compact box that sticks to Google TV, 4GB RAM, and 32GB storage, with an Android TV experience and more ads.
For most people, the choice comes down to value versus AI features. If you want a snappier, private-sounding voice assistant and you’re in the Apple ecosystem, the new Apple TV 4K could be worth considering. If you want a cheaper, flexible streaming box with easy access to YouTube and Android apps, the Google TV Streamer is a solid bet. Availability starts November 13 for the Apple box; Google’s streamer remains at its current price.
Apple TV 4K (4th gen): $300, 128GB, A19, Siri AI
Google TV Streamer: $150, 32GB, 4GB RAM
AI features: Apple emphasizes on-device processing and Siri AI
The new Apple TV 4K (4th gen) keeps the familiar square silhouette but brings notable updates under the hood. Apple says the box runs on an A19 chip, delivering a noticeable CPU upgrade and a jump in graphics performance over the prior generation. It also adds three far-field microphones so you can talk to Siri from across the room, and it comes in a single 128GB Wi-Fi + Ethernet configuration priced at $300. Availability begins with pre-orders and a November 13 launch.
Across the room, Google sticks with its compact Google TV Streamer as a price-conscious option. The device uses a MediaTek MT8696 processor, 4GB of RAM, and 32GB of storage. It’s priced at $150 and has a white, pill-shaped design. In terms of connectivity, it supports Wi‑Fi, Bluetooth, and a Gigabit Ethernet port, with Thread available for smart-home devices as well.
Software frames the decision. The Apple TV 4K (4th gen) runs tvOS 27 and, for the first time on Apple TV, adds Siri AI. You can ask Siri for movie picks, get contextual recommendations, or ask questions tied to your iPhone setup. Apple says Siri AI will also arrive next month on second- and third-generation Apple TV 4K units, though the newest box will likely offer the smoothest experience thanks to the A19 chip.
Google TV Streamer sticks with Google TV, which has long offered a straightforward interface and broad app support, but the experience can feel heavier with ads in some menus compared with Apple’s lighter touch.
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Which devices get Siri AI first
Apple confirms Siri AI on the new Apple TV 4K (4th gen) and says it will be rolled out to the older second- and third-gen Apple TV 4K models next month, with the newer hardware handling on-device processing plus cloud compute to boost responsiveness.
The Apple TV 4K (4th gen) is the premium option with stronger processing and more storage. If you value snappier app launches, quicker navigation, and a more private-sounding voice assistant, the $300 model aims to deliver that edge. The Google TV Streamer, at $150, is cheaper and lighter on the wallet, still capable of 4K streaming and a wide app library, but you’ll encounter more ads and a software experience that’s more Google-centric.
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What this means for your living room
If you’re already in the Apple ecosystem and want hands-free voice control that leverages your iPhone context, the new Apple TV 4K (4th gen) could feel like a natural upgrade. Its on-device AI helps with recommendations and tasks without constant cloud checks. If you want a budget-friendly streaming box with strong YouTube and Android app access and don’t mind ads, the Google TV Streamer remains a solid pick.
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What happens next
Pre-orders for the Apple TV 4K (4th gen) are open now, with official availability on November 13. Google’s Google TV Streamer has been on the market for two years and continues to be sold at its $150 price point for new devices. If you’re deciding this week, choose between AI-assisted voice control and tighter Apple integration or a cheaper, flexible Android TV setup with broad app access.
Will Siri AI be available on older Apple TV 4K boxes?
Yes. Apple says Siri AI will roll out next month to second- and third-gen Apple TV 4K units, though the newest model should run it most smoothly because of the A19 chip.
Which should I buy if I don’t want ads?
The Apple TV 4K (4th gen) typically offers a cleaner, ad-light experience compared with Google TV Streamer, which may show more ads in menus.
Are both devices good for 4K gaming?
Both support 4K streaming with strong visuals, but they aren’t dedicated gaming consoles. For serious gaming, a device designed for games would be better.
