Direct-to-device, often shortened to D2D, means your normal phone talks to a satellite overhead when there’s no cell tower in range. No dish, no special handset. Today it mostly handles texts and basic data, but it’s improving fast.
Starlink already sells this through phone companies. It works with T-Mobile in the US, and in the UK, Virgin Media O2, which is part-owned by Telefonica, offers a satellite service through Starlink. SpaceX also has bigger ambitions: it wants spectrum of its own so it can sell mobile service directly, without local carriers in the middle.
That’s the real fear. One industry analyst at Ookla, Luke Kehoe, put it bluntly: European carriers don’t want to end up merely reselling someone else’s satellite service on someone else’s terms. Owning the airwaves would give them more leverage in any deal.