Now TV football membership costs £23.99 a month for 12 months

Sky-owned Now TV has introduced a football-only membership, letting fans pay specifically for football without the rest of the sports lineup. The new tier is priced at £23.99 a month for 12 months, after which Sky hasn’t confirmed the ongoing price. This option is aimed at football fans who don’t want to pay for cricket, Formula 1 or other sports in Now’s catalog.

Sky says the football-only package will include more than 1,500 live matches this season, spanning the Premier League, the Women’s Super League, the English Football League and the Scottish Premiership. That coverage is separate from TNT Sports rights, meaning some games are in one package but not the other, a factor fans may consider when budgeting for their viewing.

There are two other membership levels worth knowing about. The Multi-Sport tier costs £19.99 per month and covers a broader mix, cricket, F1, NFL, darts and more, but excludes Sky Sports Football and the Premier League. If you want everything, the All Sky Sports package remains available at £27.99 per month.

What does this mean for everyday viewers? If your main focus is watching football, the football-only tier could trim your monthly bill compared with broader sport bundles. If you occasionally want another sport, you’d likely need to switch tiers or add-ons, which could push costs higher than you expect.

Access is via Now devices and Now on Apple or Amazon devices. If you’re an EE customer, you’ll still get the full Sky Sports package, which might influence whether you stay with a broader plan or move to the football-only option. The Boost feature remains available to improve streaming quality, including Full HD 1080p on supported devices and streaming to two screens at once.

Is this a temporary promotion or the start of more tailored tiers? Sky hasn’t framed it as permanent pricing but as a way to let fans curate their sports spend. If the football-only option proves popular, we could see more price tiers and smaller bundles in the future.

What happens next? If you’re curious, check your Now account or compatible devices to see if the football-only option is available and watch for price changes after the 12-month promo ends.