The new Apple TV 4K costs $299 in the US, and there is only one model, with 128GB of storage, Wi-Fi 7, Gigabit Ethernet and Thread built in. Pre-orders opened on October 13, and it reached stores on Friday, November 13, not in late October as early reports had suggested.
That price is $100 more than the previous model’s $199 starting price, which had itself risen from $129 earlier this year. Inside, the A19 chip replaces the A15 Bionic, and Apple claims up to 50% faster CPU performance and twice the graphics speed. There is also a new AV1 decoder, which streams video using less bandwidth.
The box also unlocks something HomePod owners have wanted: four-speaker surround sound. You can place HomePod mini 2 speakers or second-generation HomePods in matching front and rear pairs, and they calibrate themselves to the room.
Should you buy one? If you still use a much older Apple TV that tops out at 1080p, the jump to 4K and HDR is large. If you have the 2022 Apple TV 4K, the decision comes down to how much you want hands-free Siri. Siri AI itself is coming to your box too, in beta through tvOS 27.2 on the second-generation Apple TV 4K and later, but without built-in microphones you’ll still talk through the remote. And if a lost remote is your main complaint, the $59 remote alone may be enough.