Disney is the stalking horse bidder. That means its offer sets the minimum price, and anyone who wants the assets has to beat it in an auction. Disney had already paid $7.5 million of the $20 million before the filing, including a refundable $2 million deposit.
The deal is a permanent, non-exclusive license, so Character.AI keeps the right to sell the same technology to others. It covers the company’s training systems and safety tools, including the model that estimates a user’s age and the system that moderates content. It does not cover the finished AI models, user data, training data or the Character.AI name. Disney also takes on none of the company’s debts or legal claims, and court papers show Disney insisted the deal go through bankruptcy for that reason.
The bigger prize may be the people. A deal sheet signed on September 18 required up to six key staff, including the chief executive, to accept jobs at Disney, and Disney agreed to offer roles to at least 60 more. Disney estimates the yearly pay for about 65 of them at roughly $60 million, adds a $30 million retention pool, and expects to spend about $180 million on these staff over three years. Most accepted.
Disney’s ties to the company run deep. In September it hired Karandeep Anand, Character.AI’s former boss, as its first chief technology officer. Only a year earlier, Disney had sent Character.AI a cease-and-desist letter over chatbots copying its characters, and those bots were removed.