Meta expands control over Facebook and Instagram recommendations with a new AI-powered tool that lets users describe what they want to see more or less.
Facebook began giving users more control over what shows up in their feeds with a new AI-driven feature called Your Algorithm. First rolled out on Instagram, the tool lets you describe the topics and content you want to see more or less of, and it can ask follow-up questions to fine-tune what you’re shown. A redesigned three-dot menu on posts makes accessing Your Algorithm easier, and you can mark posts as Interested or Not interested to guide future recommendations. Meta says this is part of a broader push to personalize content more directly with user input. Look for the feature on Facebook now, with continued tweaks expected as people use it.
Why it matters: it could make your Facebook feed feel more relevant and less cluttered with posts you ignore. What happens next: Meta says this will continue to evolve based on user feedback, with potential expanded controls or new surfaces for input in the coming months.
Facebook is giving people more say over what appears in their feeds. Meta rolled out its AI-powered feature Your Algorithm on Facebook on Tuesday, after first launching the tool on Instagram. The goal is simple: let users guide the algorithm that powers what shows up in Feed and Reels by describing their preferences in plain language.
In practice, you can tell Facebook what you want to see more or less of, and the system may ask follow-up questions to understand your tastes better. The changes are meant to make recommendations feel more relevant by allowing real-time feedback, rather than relying solely on automated signals that have long shaped what appears on your screen.
Along with Your Algorithm, Meta updated Facebook’s three-dot menu on individual posts. From there you can access Your Algorithm or use the Interested and Not interested options to indicate whether content aligns with your preferences. The company says this ongoing feedback loop helps refine recommendations across the platform.
Meta’s broader personalization push is aimed at giving people more influence over their social media experiences as AI becomes a bigger part of content discovery. Instagram had already rolled out a version of Your Algorithm, and Threads has a related feature called Dear Algo, which also lets users steer content recommendations.
The Your Algorithm controls apply to Facebook’s main Feed and to Reels, according to Meta. The intent is to tailor what you see based on your expressed interests rather than a mostly automated feed built by machine learning alone.
For everyday Facebook users, this is a practical tweak that could shift the balance between posts from friends, groups, and pages you care about and those you may scroll past. If you’re tired of seeing a lot of promotional posts or content you don’t engage with, you can tell the system to show more about topics you care about and less about ones you don’t. The real test will be how quickly and consistently the feedback updates your results.
Open Facebook, head to a post you don’t like or want to see more of, and use the three-dot menu to access the feature. From there you can describe what you want to see more or less of, and the platform may ask clarifying questions to tailor future recommendations.
Meta has signaled this is an ongoing effort. Expect tweaks to how prompts are interpreted and how often recommendations adapt in real time. Meta may expand the feature to other areas of Facebook or adjust how it balances freshness, diversity, and relevance as users provide more feedback.
It’s an AI-powered tool that lets you describe your preferences to influence what you see in Feed and Reels.
Meta is rolling out the feature on Facebook, following earlier launches on Instagram and Threads; availability may vary by region and app version.
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