Meta expands AI-assisted customization to Facebook, letting users steer what they see by telling the app what they want more or less of.
Meta is bringing Instagram’s Your Algorithm control to Facebook. You’ll be able to tell Facebook what you want more or less of by marking posts as Interested or Not Interested, with follow-up questions to refine what you see in your feed.
This AI-backed tool uses large language models to interpret your prompts and adjust recommendations in real time, aiming to make your feed more relevant during the same session.
For everyday users, this could mean less off-target content and more of what you actually care about, especially in Facebook Reels. The feature is being rolled out gradually, so you may not see it yet but should in the coming weeks.
Meta is expanding its user-triendliness by bringing the Your Algorithm feature to Facebook. The idea is simple: you tell the app what you want to see more or less of, and Facebook’s AI-powered ranking system adjusts in real time. The feature first appeared on Instagram earlier this year and is now making its way to Facebook, giving people a more direct way to shape their feed.
In practice, you’ll find the option in the three-dots menu on individual posts, where you can tap Either Interested or Not Interested. The setting may also appear under posts themselves. Meta says these choices aren’t one-and-done; the system may ask follow-up questions to get a clearer sense of your preferences for future recommendations. The goal is to respond more accurately to what you want to see, within the same session, as you interact with your feed.
Facebook explains that Your Algorithm relies on large language models (LLMs) to interpret natural language and user intent. By taking into account your interests and context, the AI aims to rank content in a way that better matches what you’re looking for at that moment. In effect, you’re not just liking or hiding posts; you’re steering the algorithm with conversational prompts and feedback signals. Meta describes this as a way to make recommendations adapt in real time as your preferences shift during a session.
For everyday users, the change could mean heavier influence over what’s shown in Facebook Reels and on the main feed. If you often find certain topics popping up, you can train the system to surface more of that content. Conversely, if a type of post or topic repeatedly drifts into your view that you don’t care about, you can steer the algorithm away. It’s a nudged approach to feed personalization, rather than a passive algorithm doing all the work for you.
Meta has already deployed this approach on Instagram, where Your Algorithm has given people new ways to express their interests and influence what the app serves up. With Facebook adding the same tool, the company is betting that users want more control and a more immediate sense of how their feed is built. Whether this translates into a happier, less frustrating scrolling experience will depend on how well the prompts interpret user intent and how quickly the AI updates the feed after each interaction.
The feature is designed to affect personalized recommendations across Facebook, including posts and Reels. The exact scope can shift as Meta tests and refines the tool, but the intent is clear: provide a more direct line from your interests to what you actually see in your feed.
Meta hasn’t announced any new paid tiers or monetization tied to Your Algorithm. However, giving users more precise control over what is promoted can influence engagement and overall time spent on the app, which in turn affects ad impressions. As with other AI-assisted features, you’ll want to keep an eye on what data the prompts read and how the system weighs different signals to decide what you see.
Meta positions Your Algorithm as part of a broader push to embed more AI into content ranking. The company says the tool responds quickly within a session, adjusting recommendations as your choices evolve. If you’ve used similar controls on other Meta apps, you’ll recognize the pattern, but Facebook’s larger audience could make the impact more noticeable.
For most people, this adds a straightforward way to customize your Facebook experience. Instead of passively absorbing what the algorithm thinks you want, you can actively guide it with simple taps and occasional follow-up questions. It’s a practical step toward fewer posts you don’t care about and more of what you actually want to see, whether that’s friends’ updates, local groups, or entertainment content.
Meta appears to be rolling this out gradually. If you don’t see the option yet, check later this week or next as the feature continues to surface across accounts. If you try it, give the prompts a try and note whether your feed starts to feel more aligned with your interests over the next few sessions.
Open a post, tap the three-dots menu, and choose Interested or Not Interested. Meta may ask follow-up questions to fine-tune your recommendations.
Meta hasn’t announced any charges tied to the feature. It’s presented as a user-control tool within the existing Facebook app.
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