Apple launches a Switch to Safari page and two YouTube videos to argue Safari offers better privacy, speed, and battery life than Chrome.
Apple is encouraging people to try Safari over Chrome with a new page and two YouTube videos. The company says Safari can save battery, load sites faster, and offer stronger privacy protections like Intelligent Tracking Prevention. If you’re curious, try Safari for a week and note any differences in speed, privacy, and distraction controls while browsing.
What happens next? Apple may continue rolling out related content that promotes Safari as the privacy-focused option in its ecosystem.
Apple has rolled out a new marketing push aimed at getting more people to use Safari instead of Chrome. The company launched a dedicated Switch to Safari page on its site and released two YouTube videos that frame Safari as faster, more private, and easier on battery life than Chrome. This fits Apple’s ongoing emphasis on privacy as a core feature of its software ecosystem.
On the comparison page, Apple highlights several claimed advantages: Safari can offer up to five hours more video streaming on a Mac when compared with Chrome, and it loads frequently visited sites up to about 35% faster. It also contrasts Chrome’s approach to trackers with Safari’s privacy protections, arguing that Chrome allows more third-party trackers to follow users and potentially collect data for advertisers. The page also calls out Safari features like Reader Mode, Notify Me, Profiles, and Apple Pay as part of its browser toolkit.
The campaign isn’t just about a new landing page. Apple is leaning into privacy and efficiency to persuade users who are loyal to Chrome to try Safari. By contrasting privacy controls and tracking limitations with Chrome, Apple aims to position Safari as a practical choice for everyday browsing and shopping on a Mac.
The emphasis is on macOS performance and built-in privacy tools, including Distraction Control and Intelligent Tracking Prevention. The gist is that speed and privacy aren’t separate goals but part of a better overall browsing experience on Apple devices.
If you’re used to Chrome, the push invites you to test Safari for a week to see if you notice longer streaming sessions, quicker loads for sites you visit often, and stronger privacy protections. Those already in Apple’s ecosystem may find the switch even more natural given the integrated features across devices.
Apple hasn’t laid out a long-term plan beyond the current videos and page, but additional related content could follow. If you’re curious, try Safari for a short period and compare streaming duration, load times, and how well privacy features meet your needs.
Yes. Apple is promoting Safari as a better default option in place of Chrome, backed by a dedicated page and YouTube videos.
Apple argues that Safari’s Intelligent Tracking Prevention and other protections reduce cross-site data tracking compared with Chrome.
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