The culprit is AI. Companies building AI data centers are buying enormous amounts of memory, both specialized high-bandwidth memory and ordinary server DRAM (the working memory computers use). Chipmakers are putting their factories toward those lucrative orders, leaving less for phones.
Prices show how fast this moved. TrendForce data shows 12GB of the LPDDR5X memory used in phones sold for $145 to $146 in the second quarter, nearly triple the price a year before, and phone memory could climb another 20% this quarter to as much as $180.
For a mid-range phone, memory and chipsets now make up around half the cost of building it. Counterpoint Research estimates memory alone reached 43 percent of a typical premium phone’s component costs in the third quarter, up from 14 percent a year earlier.
One industry source went as far as saying Samsung smartphones currently make no profit at all when sold. If each phone barely breaks even, building fewer of them protects the company’s overall numbers.