Global PC shipments fell about 20% in the third quarter of 2026, the steepest drop since early 2023. IDC counted 62.7 million PCs, down 20.1%, while Omdia and Gartner put the fall at 21.2% and 22.4%. Desktops fell hardest, down 23.5%.
The main reason is price. Memory costs have soared, partly because AI data centers are buying so much of it, and PC makers passed those costs on. Sellers had also stocked up early in the year, leaving little demand for the fall.
- HP fell the most, down 30.9%.
- Apple's Macs fell 11.3% but gained market share.
- Asus fell just 8.6%.
If you're shopping, expect a few promotions but no big price drops: analysts say PC prices will stay above last year's levels into 2027. If your current computer still works and gets updates, waiting is a sensible option.