Apple announced the fourth-generation Apple TV 4K on October 13, keeping the name rather than launching an Apple TV Pro.
It uses an A19 chip, newer than the rumored A17 Pro, which Apple says brings up to 50% faster CPU performance.
The box adds Siri AI, three far-field microphones, Wi-Fi 7, Bluetooth 6 and 128GB of storage as standard.
It costs $299 in the US, up from $199 for the old model, and launches Friday, November 13.
Quick read · 1 min
The rumored Apple TV Pro turned out to be the fourth-generation Apple TV 4K, announced October 13. Apple kept the old name and skipped a Pro tier, selling one model for $299 in the US. It launches Friday, November 13.
An A19 chip, newer than the rumored A17 Pro, with up to 50% faster CPU performance
Siri AI with three far-field microphones for hands-free requests
Wi-Fi 7, Bluetooth 6, Gigabit Ethernet and 128GB of storage on every unit
The price is the sting. The old model rose from $129 to $199 in June because of memory costs, and the new model goes higher still. Current owners of second- and third-generation models will get Siri AI through a free tvOS update, so the main reasons to upgrade are speed, hands-free voice control and HomePod surround sound.
The Apple TV Pro never showed up. When Apple finally replaced its nearly four-year-old streaming box on October 13, it kept the familiar Apple TV 4K name, and it fitted a newer chip than the A17 Pro that some rumors had pointed to.
The Siri AI part of the rumors did come true. But so did a less welcome trend: the new Apple TV 4K costs $299 in the US, a big jump for a box whose predecessor sold for $129 until June. If you’re deciding whether to upgrade, the specs and the price both matter more than the name.
01
What the Apple TV Pro rumors got right and wrong
Before the launch, reports described a more premium Apple TV built around Apple Intelligence, with a faster chip, more memory for AI features and the same compact, puck-like design. Some suggested the A17 Pro chip and a possible Pro name for a higher-end model.
Here is how that held up:
The name: wrong. It is the fourth-generation Apple TV 4K, sold in one configuration. There is no Pro tier.
The chip: better than the A17 Pro rumor. It uses the A19, the chip from the iPhone 17. Closer to launch, reports had predicted an A19 or A19 Pro.
Siri AI: right. Apple’s reworked assistant is on board, with microphones built into the box.
The design: right. A leaked image showed no outside changes, and apart from new microphones and a centered status light, the box looks the same.
The A19 replaces the A15 Bionic from the 2022 model. Apple says it delivers up to 50% faster CPU performance and up to twice the graphics performance. Apple didn’t list memory, but the A19 likely brings 8GB of RAM, up from 4GB. A dedicated AV1 decoder should stream high-quality video more efficiently, using less bandwidth.
Storage: 128GB, the only option. The old lineup offered 64GB and 128GB.
Wireless: Wi-Fi 7 and Bluetooth 6, up from Wi-Fi 6 and Bluetooth 5.0, likely thanks to Apple’s N1 chip, though Apple hasn’t confirmed that.
Ports: Gigabit Ethernet on every unit, plus a rear HDMI 2.1 port.
Smart home: Thread support on every model. It was previously limited to the 128GB version.
Voice: three far-field microphones for hands-free “Siri” or “Hey Siri” requests.
The updated Siri Remote keeps its design and USB-C port but adds Find My with Precision Finding and a speaker you can ping when it’s lost. It sells separately for $59 and works with older Apple TV 4K models.
03
Siri AI and the new audio tricks
Siri AI, powered by Apple Intelligence, is the headline software feature. It aims to understand personal context and take more actions across apps. Apple’s examples include asking which Apple TV shows won at the Emmy Awards this year, then seeing poster art from the Apple TV app.
The far-field microphones use echo cancellation to pick out your voice even while a show is playing. You can still hold the Siri button on the remote instead. Requests that involve your personal information need a paired iPhone or iPad that supports Apple Intelligence.
The new box also adds four-speaker surround sound with HomePods. You can place HomePod mini 2 or second-generation HomePod speakers as front and rear pairs, mixing models as long as each pair matches. That feature is exclusive to the new Apple TV 4K.
04
How much the 2026 Apple TV costs, and why
The price story started before the launch. In June, Apple raised the old Apple TV 4K’s US starting price from $129 to $199 as memory chip costs surged. The new model now starts at $299 with 128GB of storage.
That is well above the $199 base price some earlier rumors had floated for a new model. In other words, the cheapest new Apple TV now costs more than double what the old one did before the June increase, although you do get twice the base storage.
The good news for current owners: you don’t have to buy the new box to get the smarter Siri. Apple says Siri AI is coming to the second- and third-generation Apple TV 4K through tvOS 27.2. At launch it supports English in the US, the UK, Canada and a handful of other countries.
So the reasons to upgrade come down to hands-free microphones, HomePod surround sound, a much faster chip and Wi-Fi 7. If your current box feels slow, if you use HomePods for TV audio, or if you’re still on a much older Apple TV, the new model is a real step up. If you mainly lose the remote, the $59 Siri Remote is a far cheaper fix.
06
When you can get the new Apple TV 4K
Pre-orders opened on announcement day, and the new Apple TV 4K goes on sale Friday, November 13. Apple released tvOS 27.2 in late October with features such as new profile characters and a Shuffle option for screen savers, and says Siri AI and the HomePod surround feature are coming soon.
07
Quick answers
Is there an Apple TV Pro in 2026?
No. Apple launched the fourth-generation Apple TV 4K instead, in a single $299 model, with no Pro version.
What chip is in the 2026 Apple TV 4K?
It uses the A19 chip from the iPhone 17, not the rumored A17 Pro. Apple says it is up to 50% faster than the A15 Bionic in the previous model.
When does the new Apple TV 4K come out?
It launches Friday, November 13, and costs $299 in the US with 128GB of storage.
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